The money is in your LinkedIn DMs

The CRM that lives in your LinkedIn inbox

For founders, salespeople and consultants who sell on LinkedIn. Find who to contact, reply with the full context, and never miss a follow-up again.

1 Every LinkedIn conversation, in one inbox
2 A CRM record under each one, filled in for you
3 Follow-ups that come back on time, or go out on their own

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Inbox 3

Sofia L. Nomble

Yes please! Could you send me the doc before Thursday’s call?

Of course, it will be in your inbox tomorrow morning.

Perfect. Can you add pricing for a team of 12?

AI draft Here it is, with pricing for 12 seats on page 4.

Sofia L. Head of Growth

ICP fit: Excellent fit
Stage: In conversation
Reminder: Tomorrow

Already selling with Swimlane

How it works

Four steps from your network to your next meeting

Connect once. Swimlane does the sorting, the remembering and the follow-ups. You do the talking.

1
in
- Conversations synced
- Contacts created
Connect LinkedIn

Connect your account once. Your conversations sync, and everyone you talk to becomes a contact — no CSV to import.
2
Heads of sales · SaaS · 50–200
- Marion R.
- Jonas B.
- Lars V.
Find who to talk to

Pull prospects from a search, a post or your profile visitors. The AI ranks each one against your ideal customer.
See it
3

Talk with the full context

Reply from one inbox, with the contact’s record, a reminder and an AI draft beside every thread.
See it
4
1. Connection request
2. If connected
3. Message
Automate the follow-ups

Sequences send invitations and messages at a human pace, and branch on who accepted and who replied.
See it

Find

Know who is worth a message before you write one

Describe your ideal customer in a sentence. Swimlane searches LinkedIn, ranks every profile it brings back, and shows you the list before anything is imported.

1 Write the persona in plain words — the AI turns it into job titles and exclusions
2 Every profile it brings back is rated against your offer, with the reason behind the rating
3 You choose who to keep: nothing enters your CRM before you review it

Every conversation, with what you need to reply

All your LinkedIn threads in one inbox. Beside each one: who the person is, what you promised, and a draft that has read the whole thread.

1 Views for unread, waiting on you and never replied — plus your tags and lists
2 A private note, and a reminder that brings the thread back on the day you chose
3 Templates, and an AI draft written in your style

A CRM that fills itself in from what happens on LinkedIn

No CSV, no copy-paste. Everyone you talk to gets a record with their profile, company and every touch — and a card on a pipeline the whole team reads the same way.

1 Profile visits, accepted invitations, replies and link clicks, logged on their own
2 Stages you name yourself — the AI reads the thread and suggests the next one
3 Lists and tags to segment your network, then point a sequence straight at them

Sequences that open conversations at a human pace

Draw the flow once: invite, write, like a post, branch on what actually happened. Swimlane runs it inside your office hours, and keeps feeding it from the list you point it at.

1 Invitations, messages, likes, pokes and tags — each step with its own delay
2 Branches on what happened: connected, replied, viewed your profile, conversation open
3 Office hours, randomised spacing and daily limits keep your account safe

The same inbox, with and without Swimlane

Almost every B2B deal starts as a DM. But LinkedIn sorts threads by who wrote last, keeps no record, and leaves every follow-up to your memory.

LinkedIn on its own Sorted by latest message

Théo D. Thanks, I will have a look! Not your customer, still at the top
Pieter N. Thursday at 10 works for me. What did we agree in March?
Sofia L. Can you add pricing for a team of 12? Waiting on you for two weeks
Anna K. Let’s talk again after the board meeting. The follow-up nobody wrote down

With Swimlane The same threads, with their context

Low fit Théo D. Freelance consultant Low fit — visible at a glance
Excellent fit Pieter N. Founder Meeting booked · every message on the record
Excellent fit Sofia L. Head of Growth Waiting on you · reminder today
High fit Anna K. COO Reminder set for after her board meeting

Around 2h15 a day, back

Before · around 2h45 a day on LinkedIn After · around 30 minutes

The time figure is what Swimlane users report; it depends on how much of your day LinkedIn takes today.

Who it is for

Built for people who sell on LinkedIn

Every public

Founders

Selling while building

Turn a network you never worked into a shortlist of twenty conversations
Keep the promise you made in a DM three weeks ago

SDRs & BDRs

Volume without burning the account

Source from search, post comments and profile visitors in one place
Sequence invitations and follow-ups that branch on real replies

Account Executives

Nurture and close

Spot the open opportunities that went quiet, before the quarter closes
Open a thread with every past touch already on the record

Consultants & freelancers

A CRM you will actually open

All the CRM you need, none of the enterprise ceremony
Reminders and notes instead of a spreadsheet you stopped updating

In their words

The people who stopped losing threads

Founders, consultants and sales teams who moved their LinkedIn conversations into Swimlane.

“A real game changer for social selling: we know exactly where to focus our energy — and when. For booking meetings, it changed everything.”

Hugo Bentz CEO · La Chapelle

“Swimlane saved me two hours a day on LinkedIn, and helped me generate three times more opportunities just by reactivating former clients.”

Julie Baconnier COO · Bacoffice

“The first LinkedIn tool I actually trust to help my clients sell without sounding salesy. It creates genuine connections.”

Laura Slendzak Brand Content & Social Media

“It finally let me structure my lead nurturing on LinkedIn without having to follow up in a pushy way.”

Dorothée Raffray CEO · Unleash Marketing

“It is a mini CRM built right into LinkedIn. Perfect for warming up prospect lists and staying in touch with your network.”

Alexandre Thauron Consultant · Digital Marketing

“We tripled our campaign reply rate just by spending ten minutes a day warming up our prospects.”

Iker Morales Growth · Outboundary

“Essential for a modern prospecting approach — more conversational than sequential. The right tool to warm up leads and start authentic conversations.”

Guillaume Albisetti Growth · Junglow

Your inbox could read like this a week from now.

I want that

Pricing

One plan. All in.

No tiers, no add-ons, no feature held back. 7 days to try it.

All in

Swimlane

Everything the product does, for each member of your team. Nothing held back for a higher tier.

49 € excl. VAT · per member / month

A unified LinkedIn inbox with reminders, notes and templates
A CRM of contacts, companies and history, synced from LinkedIn
ICP fit scoring and an AI next step on every conversation
Multi-step sequences with conditions and branches
Six sourcing channels, from profile visitors to post commenters
Shared contacts, lists and tags, plus a team digest
Public API, webhooks, n8n and Make
Export your contacts to CSV whenever you want

Start my 7-day trial

No card required. When the 7 days are up, pick a plan to keep going.

Limited offer

Lifetime

Pay once. Keep it for good.

199 € excl. VAT, one-off, 1 member included

Spots available 78 / 100

The same plan, with every future release, for a single payment that covers one member — nothing to renew. Each extra member is billed at the subscription price.

Every feature of the plan, for good
All future releases included
One member included; extra members billed per member

Get lifetime access

Prices exclude VAT. The VAT rate of your country is applied at checkout; businesses in the EU outside Belgium with a valid VAT number are reverse-charged.

Volume, invoicing, security review, and a person to call. Talk to us

Questions people actually ask

Is there a free plan?

No — one plan, 7 days to try it. No card is asked for the trial: you create your account and get to work. When the 7 days are up, pick a plan to keep going, or pick none and pay nothing.

Is my LinkedIn account at risk?

That is the constraint everything else is designed around. Actions only run during the hours you set, spaced by a randomised delay, under daily ceilings you control, over a consistent residential connection matched to your region. Swimlane refuses to send rather than push past a limit.

Where does the data live, and who owns it?

On European infrastructure, and you do. Export your contacts to CSV at any time, or read everything through the public API. Delete your account and it all goes with it at once, and from our backups within 14 days.

Monthly, yearly or lifetime — can I switch?

Yes, from your billing settings: the new option replaces the current one straight away, and the rest of the current period is not refunded. Switching never touches your data: contacts, conversations and pipelines stay exactly as they were.

Do I need to import my whole network first?

No, and you should not. Start with one list — a search, an event, your profile visitors — and let sequences pull people in as you go. Swimlane is more useful on 200 well-chosen contacts than on 8,000 random ones.

Does it replace my existing CRM?

For pipeline that starts on LinkedIn, usually yes. If you already run Salesforce or HubSpot, keep them for the deal itself and push warm contacts across through the API, n8n or Make.

Can I cancel whenever?

Yes, from your settings, in two clicks and without emailing support. You keep access until the end of the period you paid for.