Contacts, synced both ways
Profiles, headlines, companies and connection degree stay current — including the moment someone accepts your invitation.
LinkedIn CRM · Pipeline · Campaigns
Every relationship stays in its lane
LinkedIn is where your pipeline actually lives — and where it quietly dies. Swimlane syncs it into a real CRM, scores who fits your ICP, and moves each conversation forward on schedule.
No credit card required
- 2h15
- saved per day
- +40%
- reply rate
- 0
- CSV exports
Teams already swimming
The drift
LinkedIn gives you the pipeline. Then loses it.
Every conversation starts well. Then a week goes by, then a month, and the deal you were closest to is the one you forgot.
- 01
Your CRM has no idea
The relationship happens on LinkedIn. Your CRM sees a name, a stale title, and nothing else that matters.
- 02
Everyone looks equally warm
Four hundred connections, no signal. Nothing tells you which twelve are actually worth a message this week.
- 03
Follow-ups fall through
You meant to circle back. It lives in a note, a reminder you snoozed, and a tab you closed three days ago.
- 04
Sequences only report the finishers
The people who dropped out halfway are your real opportunity — and the tool never mentions them again.
The CRM
A CRM that already knows your network
No CSV export, no copy-paste, no connector to babysit. Swimlane keeps your LinkedIn contacts, conversations and companies in sync, and enriches them as you go.
Contacts
All Strong ICP fit New this week
- SL Sofia L. 1st Head of Growth · Nomble Excellent fit 2d
- AK Anna K. 1st COO · Rivermark Strong fit 5d
- PN Pieter N. 1st Founder · Deltaform Excellent fit 1d
- TD Théo D. 1st CRO · Aubelle Moderate fit 3w
Lists and tags that hold up
Segment by campaign, event, source or intent. Save the filters you keep rebuilding as a view you can reopen in one click.
Every touch on the record
Profile visits, invitations, replies, clicks on your links — logged against the contact, with the date, automatically.
Companies and teammates
Contacts roll up to the company they work at, and your team shares one view of who already spoke to whom.
ICP fit
Stop guessing who is worth the message
Describe your ideal customer in plain language. Swimlane reads every contact against it and sorts your network into fit levels — so your next hour goes to the right twelve people.
People to talk to
- Excellent fit 11%
- Strong fit 24%
- Moderate fit 33%
- Weak fit 21%
- Out of scope 11%
Good fit · quiet lately
- SL Sofia L. Head of Growth · 12d
- PN Pieter N. Founder · 9d
- AK Anna K. COO · 21d
Written, not configured
One paragraph — who you help, what problem, at what size of company. No scoring matrix, no weighted rules to maintain.
Fit levels, not a mystery number
Contacts land in clear bands, from excellent fit to out of scope, with the reasoning attached so you can disagree.
A different ICP per audience
Selling two things to two markets? Each campaign carries its own definition of a good fit, scored independently.
Surfaced where you decide
Your dashboard opens on the people who fit well and have gone quiet — the shortlist you would have built by hand.
The pipeline
Lanes for relationships, not just deals
A board built for the long middle of B2B — the months between “we connected” and “let us talk”. Drag a card, and the whole team knows where things stand.
Q3 outbound
New 3
- Marion R.
- Théo D.
- Lars V.
Warming up 2
- Anna K.
- Jonas B.
In conversation 1
- Sofia L.
Meeting booked 1
- Pieter N.
- Stages you name yourself, in the order you actually work
- Drag and drop, or move a whole column at once
- Mark stages as won or dropped so closed contacts stop resurfacing
- Bulk-send an invitation or a message across a column
Campaigns
Multi-step sequences that read the room
Build a flow once: invite, wait, message, branch on what actually happened. Swimlane runs it at human pace and stops the moment someone replies.
A visual flow, not a form
Drop steps onto the canvas — connection request, message, tag, delay — and see the whole sequence at a glance.
Branches on real signals
Did they reply? View your profile? Accept the invite? Each condition can look back over a window you choose.
Evergreen enrolment
Point a campaign at a list and it keeps picking up new members as they arrive — or only the ones who joined after launch.
Written by you, first
You write the message. Swimlane fills in the variables, spaces the sends, and never sends anything you have not read.
Sourcing
Bring in the people already circling you
Your best prospects have already looked at your profile, commented on a competitor, or asked to connect. Swimlane pulls them in and files them where they belong.
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Profile visitors
Everyone who viewed you, captured daily — the warmest list you are not using.
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Pending invitations
Review who asked to connect, accept or decline in bulk, and keep the contact either way.
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People search
Describe a persona, search LinkedIn, and review the matches before a single one is imported.
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Post engagement
Everyone who commented on a post — including a competitor’s — with their profile resolved.
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Thematic posts
Find the authors publishing about your topic this week and add them to an audience.
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Suggestions
The people LinkedIn keeps recommending to you, imported on a schedule instead of by hand.
Nothing lands in your CRM before you have seen it
Account safety
Paced like a person, because it has to be
Automation that trips LinkedIn is worse than no automation. Swimlane is deliberately slow where speed would cost you the account.
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Virtual office hours
Nothing goes out at 3am. Actions run inside the hours you set, on the days you choose.
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Randomised spacing
Minutes between actions, never a fixed interval — no rhythm to detect.
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Daily ceilings you control
Your own limits on invitations, messages and profile views, enforced before the action is queued.
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A dedicated residential session
Your account keeps one consistent, region-matched connection instead of hopping between servers.
Who it is for
Same lanes, different swimmers
Founders
Selling while building
- Turn a messy network into a pipeline you can read in a minute
- Let ICP fit tell you which fifteen conversations matter this week
- Run outbound that still sounds like a person wrote it
- Keep every promise you made in a DM three weeks ago
SDRs & BDRs
Volume without the burn
- Source from searches, post engagement and profile visitors in one place
- Sequence invitations and follow-ups that branch on real replies
- Work a prioritised list instead of a spreadsheet of names
- Stay inside limits that protect the account you prospect from
Account Executives
Nurture and close
- See which open opportunities went quiet, before the quarter ends
- Get the context of every past touch on the contact record
- Move relationships through stages your team agreed on
- Hand over an account without losing the history
Consultants & freelancers
A CRM you will actually open
- All the CRM you need, none of the enterprise ceremony
- Native to LinkedIn, where your next client already is
- Reminders and notes instead of a spreadsheet you stopped updating
- Re-engage past clients on a rhythm you set once
What changes
What a month on Swimlane looks like
Time on LinkedIn
Before · around 2h45 a day
After · around 30 minutes
Roughly 2h15 back, every day
What moves
- Reply rate on first messages: +30 to +50%
- Qualified connections per month: +40 to +60%
- Follow-ups that actually happen: nearly all of them
Ranges observed across Swimlane accounts. Your mileage depends on your market and your writing.
In their words
The people who stopped losing threads
Founders, consultants and sales teams who moved their LinkedIn pipeline into Swimlane.
“A real game changer for social selling: we know exactly where to focus our energy — and when. For booking meetings, it changed everything.”
Hugo Bentz CEO · La Chapelle “Swimlane saved me two hours a day on LinkedIn, and helped me generate three times more opportunities just by reactivating former clients.”
Julie Baconnier COO · Bacoffice “The first LinkedIn tool I actually trust to help my clients sell without sounding salesy. It creates genuine connections.”
Laura Slendzak Brand Content & Social Media “It finally let me structure my lead nurturing on LinkedIn without having to follow up in a pushy way.”
Dorothée Raffray CEO · Unleash Marketing “It is a mini CRM built right into LinkedIn. Perfect for warming up prospect lists and staying in touch with your network.”
Alexandre Thauron Consultant · Digital Marketing “We tripled our campaign reply rate just by spending ten minutes a day warming up our prospects.”
Iker Morales Growth · Outboundary “Essential for a modern prospecting approach — more conversational than sequential. The right tool to warm up leads and start authentic conversations.”
Guillaume Albisetti Growth · Junglow Pricing
Priced per person, not per seat you forgot to cancel
Start free. Move up when your pipeline does.
Starter
Enough to see whether your network is worth working.
Free
- 250
- contacts
- 1
- pipelines
- 1
- lists
- 100
- imports / day
- Unified LinkedIn inbox
- One pipeline and one list
- Notes, tags and reminders
- Manual contact imports
Solo
For one person running their own pipeline end to end.
39 € /month
31 € billed yearly · Save 20%
- 2,500
- contacts
- 5
- pipelines
- 10
- lists
- 750
- imports / day
- ICP fit scoring across your network
- Multi-step campaigns with branching
- Profile visitors and invitation sync
- Saved views and message templates
- Contact and conversation export
- Email support
Team
For a sales team that needs one shared view of the network.
79 € /month
63 € billed yearly · Save 20%
- 5,000
- contacts
- 25
- pipelines
- 25
- lists
- 1,500
- imports / day
- Everything in Solo, for every member
- Shared contacts, lists and pipelines
- Team activity digest by email
- Public API and webhooks
- Integrations through n8n and Make
- Priority support
Volume, invoicing, security review, and a person to call. Talk to us
Your pipeline is already on LinkedIn. Go and get it.
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