Contacts, synced both ways
Profiles, headlines, companies and connection degree stay current — including the moment someone accepts your invitation.
LinkedIn CRM · Pipeline · Campaigns
Every relationship stays in its lane
LinkedIn is where your pipeline actually lives — and where it quietly dies. Swimlane syncs it into a real CRM, scores who fits your ICP, and moves each conversation forward on schedule.
The CRM
A CRM that already knows your network
No CSV export, no copy-paste, no connector to babysit. Swimlane keeps your LinkedIn contacts, conversations and companies in sync, and enriches them as you go.
Contacts
All Strong ICP fit New this week
- SL Sofia L. 1st Head of Growth · Nomble Excellent fit 2d
- AK Anna K. 1st COO · Rivermark Strong fit 5d
- PN Pieter N. 1st Founder · Deltaform Excellent fit 1d
- TD Théo D. 1st CRO · Aubelle Moderate fit 3w
Lists and tags that hold up
Segment by campaign, event, source or intent. Save the filters you keep rebuilding as a view you can reopen in one click.
Every touch on the record
Profile visits, invitations, replies, clicks on your links — logged against the contact, with the date, automatically.
Companies and teammates
Contacts roll up to the company they work at, and your team shares one view of who already spoke to whom.
ICP fit
Stop guessing who is worth the message
Describe your ideal customer in plain language. Swimlane reads every contact against it and sorts your network into fit levels — so your next hour goes to the right twelve people.
People to talk to
- Excellent fit 11%
- Strong fit 24%
- Moderate fit 33%
- Weak fit 21%
- Out of scope 11%
Good fit · quiet lately
- SL Sofia L. Head of Growth · 12d
- PN Pieter N. Founder · 9d
- AK Anna K. COO · 21d
Written, not configured
One paragraph — who you help, what problem, at what size of company. No scoring matrix, no weighted rules to maintain.
Fit levels, not a mystery number
Contacts land in clear bands, from excellent fit to out of scope, with the reasoning attached so you can disagree.
A different ICP per audience
Selling two things to two markets? Each campaign carries its own definition of a good fit, scored independently.
Surfaced where you decide
Your dashboard opens on the people who fit well and have gone quiet — the shortlist you would have built by hand.
Remind me
- SL Sofia L. Sounds good — send it over and I…
- JB Jonas B. Thanks for the intro!
- MR Marion R. Which slot works best for you?
Remind me Tomorrow
Note
Wants the onboarding doc before the call.
Suggested reply
“Following up on the doc I promised…”
The inbox
Every conversation, and what you owe it
Your LinkedIn messages with the context LinkedIn never shows: who this person is, what happened last, and what you promised to send.
- Reminders that resurface a thread on the right day
- Private notes and tags on any contact
- Filter by unread, reminder, tag, list or ICP fit
- Reply with saved templates, images and files
- A suggested opener when you have no idea how to start
The pipeline
Lanes for relationships, not just deals
A board built for the long middle of B2B — the months between “we connected” and “let us talk”. Drag a card, and the whole team knows where things stand.
Q3 outbound
New 3
- Marion R.
- Théo D.
- Lars V.
Warming up 2
- Anna K.
- Jonas B.
In conversation 1
- Sofia L.
Meeting booked 1
- Pieter N.
- Stages you name yourself, in the order you actually work
- Drag and drop, or move a whole column at once
- Mark stages as won or dropped so closed contacts stop resurfacing
- Bulk-send an invitation or a message across a column
Campaigns
Multi-step sequences that read the room
Build a flow once: invite, wait, message, branch on what actually happened. Swimlane runs it at human pace and stops the moment someone replies.
A visual flow, not a form
Drop steps onto the canvas — connection request, message, tag, delay — and see the whole sequence at a glance.
Branches on real signals
Did they reply? View your profile? Accept the invite? Each condition can look back over a window you choose.
Evergreen enrolment
Point a campaign at a list and it keeps picking up new members as they arrive — or only the ones who joined after launch.
Written by you, first
You write the message. Swimlane fills in the variables, spaces the sends, and never sends anything you have not read.
Sourcing
Bring in the people already circling you
Your best prospects have already looked at your profile, commented on a competitor, or asked to connect. Swimlane pulls them in and files them where they belong.
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Profile visitors
Everyone who viewed you, captured daily — the warmest list you are not using.
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Pending invitations
Review who asked to connect, accept or decline in bulk, and keep the contact either way.
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People search
Describe a persona, search LinkedIn, and review the matches before a single one is imported.
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Post engagement
Everyone who commented on a post — including a competitor’s — with their profile resolved.
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Thematic posts
Find the authors publishing about your topic this week and add them to an audience.
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Suggestions
The people LinkedIn keeps recommending to you, imported on a schedule instead of by hand.
Nothing lands in your CRM before you have seen it
Team & platform
Built to be shared, and to be plugged in
Swimlane is where the account team agrees on who owns what — and an API for everything you want to automate around it.
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One network, one team
Shared contacts, lists and pipelines with per-member activity, so two people never open the same conversation twice.
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A weekly recap that lands
A daily or weekly email of what the team actually did: invitations sent, accepted, conversations opened.
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A documented public API
REST endpoints for contacts, lists and companies, with scoped tokens and a Swagger reference you can read today.
Read the API docs -
60+ integrations
Push warm leads into your CRM, your warehouse or Slack through n8n and Make, without writing glue code.
Browse integrations
Account safety
Paced like a person, because it has to be
Automation that trips LinkedIn is worse than no automation. Swimlane is deliberately slow where speed would cost you the account.
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Virtual office hours
Nothing goes out at 3am. Actions run inside the hours you set, on the days you choose.
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Randomised spacing
Minutes between actions, never a fixed interval — no rhythm to detect.
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Daily ceilings you control
Your own limits on invitations, messages and profile views, enforced before the action is queued.
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A dedicated residential session
Your account keeps one consistent, region-matched connection instead of hopping between servers.
Your pipeline is already on LinkedIn. Go and get it.
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