One ideal client per campaign
Each campaign audience carries its own definition, written in plain words, and is scored separately against it. The same contact can be an excellent fit for one offer and a poor one for another.
Agencies & studios
The tool that scores every prospect against a single definition is useless to you, because you sell branding to scale-ups and retainers to industrials. Each campaign carries its own ideal client here.
Who it is for
Who it is for
Each campaign audience carries its own definition, written in plain words, and is scored separately against it. The same contact can be an excellent fit for one offer and a poor one for another.
Evergreen campaigns keep working a list that refills itself, at a pace you set. The pipeline for the autumn is built in the spring, without anyone remembering to do it.
A contact exists once for the agency, whoever found them, with the notes and tags everyone can see. Lists and pipelines are shared; the LinkedIn conversations stay with the account they belong to.
The relationship summary, the fit level and the read of the last reply sit on the contact everyone shares — so a handover is a link, not a briefing call.
Who it is for
Rank every contact against your ideal customer
Sequences that open conversations at a human pace
What this relationship is, in three sentences
What each reply means, and what it asks for
Keep reading
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