Blog · Topic
Positioning, playbooks and the numbers behind social selling — deciding what to do before doing more of it.
8 articles
A working split for AI in social selling. What a model should decide for you, what it should only read, and the part of a conversation that has to stay yours.
A practical split for AI in LinkedIn messages: reply drafts in your tone, openers, contact analysis and fit levels — and the parts a human should keep.
Four LinkedIn prospecting KPIs that predict pipeline: acceptance rate, reply rate, conversations waiting on you and closed deals, and how to read them.
A job-title search misses buyers who describe their role differently and fills your list with noise. Write the persona, then review each profile first.
Before your first sales hire, sales is you in LinkedIn DMs. A practical system to source, open, track and hand over your first 100 conversations.
Points-based lead scores reward whoever clicks. Rank LinkedIn prospects by who they are: a written ideal customer, five fit levels and a daily shortlist.
A practical way to measure social selling ROI: three levels of metrics, one attribution rule, the formula, a worked example and the tracking it needs.
LinkedIn social selling from profile to signed deal: find the right people, open conversations, keep them alive, automate the repetitive part and measure it.
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