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What works on LinkedIn right now, written by people who use it every day.
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A working split for AI in social selling. What a model should decide for you, what it should only read, and the part of a conversation that has to stay yours.
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40 articles
An AI assistant with read access answers questions no dashboard was built for. One with write access needs a rule about when it stops. Here is what that looks like in practice.
Sorting a LinkedIn inbox by unread or by date answers the wrong question. The one that matters is whether anything is waiting on you — and it can be read, not guessed.
Most replies are neither a yes nor a no. How to read the seven intents and three signals hiding in a LinkedIn inbox — and why 'send me a deck instead' is not a refusal.
Swimlane ships an MCP server: point Claude, Cursor or the OpenAI API at your workspace and ask for the work instead of writing the calls. Setup, five real examples, and the guardrails.
Swimlane's public API covers the whole loop: import contacts from LinkedIn, work them in the CRM, build and run campaigns. A tour with the calls that matter and the traps worth knowing.
A practical split for AI in LinkedIn messages: reply drafts in your tone, openers, contact analysis and fit levels — and the parts a human should keep.
Four LinkedIn prospecting KPIs that predict pipeline: acceptance rate, reply rate, conversations waiting on you and closed deals, and how to read them.
A job-title search misses buyers who describe their role differently and fills your list with noise. Write the persona, then review each profile first.
People who post about a problem have told you what they care about. Search LinkedIn posts by keyword, qualify the authors and open a real conversation.
Before your first sales hire, sales is you in LinkedIn DMs. A practical system to source, open, track and hand over your first 100 conversations.
How to write a LinkedIn lead magnet post and get the resource to every commenter without copy-pasting DMs: the post, the list, the sequence.
Points-based lead scores reward whoever clicks. Rank LinkedIn prospects by who they are: a written ideal customer, five fit levels and a daily shortlist.
Turn the people commenting on a LinkedIn post into connections, then conversations: a recurring import, one request that branches on acceptance, one message.
They accepted your request, then nothing. This LinkedIn follow-up flow finds the connections you never wrote to and reopens the door with a like and a question.
Not every contact deserves the same cadence. This flow gives contacts rated a high or excellent ICP match a shorter, more personal path to a first reply.
Your profile visitors are the warmest list you are not using. This flow imports them every few hours, keeps the good fits and sends a request naming the visit.
Inbound requests pile up until you accept everyone or no one. Decide each one yourself, then let a short flow welcome the right people with a real question.
Your first-degree network is full of people you spoke to once. This flow brings the good fits back with a like, a check on who looked, and one short message.
Connect with the people posting about an event ten days before it, message them two days after. Two campaigns on one list, built from Thematic Posts.
A LinkedIn reply belongs in your CRM. Your campaign tags whoever replied; a scheduled n8n or Make workflow reads the tag through the API and opens the deal.
Cold email answers better when the name is familiar. This flow likes a post, sends a blank request, and tags the non-accepters for your email tool to pick up.
The best campaign is the one you never relaunch. A recurring import feeds a list, the campaign enrols newcomers as they arrive, and your ceilings set the pace.
What the Swimlane inbox does with your LinkedIn conversations: views by whose turn it is, notes, reminders, templates, an AI draft, and what it leaves out.
Define B2B sales pipeline stages with exit criteria a buyer can confirm, adapt them to your sales motion, measure them honestly and run them on LinkedIn.
Connection request notes that get accepted, each under the 200-character limit of a free account, plus when to send no note and what to do after a yes.
Which posts to watch, how to qualify the people commenting on them, and how to approach them without being creepy: a practical guide to commenter leads.
HubSpot, Salesforce and Pipedrive never see your LinkedIn DMs, where the selling happens. What that gap costs, and how to close it without switching CRM.
A practical way to measure social selling ROI: three levels of metrics, one attribution rule, the formula, a worked example and the tracking it needs.
Warm up cold prospects on LinkedIn with a few visible touches before you write, and decide who deserves the effort by ICP fit instead of by gut feeling.
LinkedIn social selling from profile to signed deal: find the right people, open conversations, keep them alive, automate the repetitive part and measure it.
Your profile is the page a prospect opens after your connection request or first message. Fix the photo, headline, About and settings so they reply.
The webhook contract Swimlane sends, how to verify and retry it, and receiver patterns for HubSpot, Salesforce and Pipedrive via n8n, Make or your own code.
A kanban pipeline built around LinkedIn conversations: the columns, what a card needs, when to move it, and the daily and weekly passes that keep deals moving.
LinkedIn tips for AEs on live deals: map the buying committee, keep a note and a reminder on every stakeholder thread, and run a pipeline that tells the truth.
How to write LinkedIn messages that get answered: one reason, one observation, one easy question, then replies and follow-ups that stop at the right time.
A daily LinkedIn prospecting workflow for SDRs: reply first, source from real channels, let a sequence send the repetitive touches, and close the loop.
LinkedIn networking for freelancers: a profile that sells while you deliver, the right connections, and follow-ups that end the feast-or-famine cycle.
A LinkedIn inbox zero method that holds up: know whose turn it is, give every thread a reply, a reminder or an archive, and run two short passes a day.
How to automate LinkedIn follow-up messages that still read as personal: what each message is for, how to space them, and how to branch on replies.
What LinkedIn reacts to, the limits worth respecting, and how office hours, random gaps and daily ceilings keep automated outreach safely inside them.
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