Who it is for

The same inbox, six different jobs

A founder and an SDR want opposite things from the same tool — one has no time, the other has a quota. Here is what Swimlane does for each, in the words of the job rather than the words of the product.

Who it is for

Find the way you sell

Founders

Selling while building, with no time to run a CRM
Read the case
SDRs & BDRs

Volume, without burning the account you work from
Read the case
Account Executives

Nurture the open deals and see the quiet ones coming
Read the case
Consultants & freelancers

A CRM you will actually open, between two projects
Read the case
Agencies & studios

Several offers, several markets, one workspace
Read the case
Sales teams

Visibility over conversations that live in private inboxes
Read the case

Before and after

The same inbox, with and without Swimlane

Almost every B2B deal starts as a DM. But LinkedIn sorts threads by who wrote last, keeps no record, and leaves every follow-up to your memory.

LinkedIn on its own Sorted by latest message

Théo D. Thanks, I will have a look! Not your customer, still at the top
Pieter N. Thursday at 10 works for me. What did we agree in March?
Sofia L. Can you add pricing for a team of 12? Waiting on you for two weeks
Anna K. Let’s talk again after the board meeting. The follow-up nobody wrote down

With Swimlane The same threads, with their context

Low fit Théo D. Freelance consultant Low fit — visible at a glance
Excellent fit Pieter N. Founder Meeting booked · every message on the record
Excellent fit Sofia L. Head of Growth Waiting on you · reminder today
High fit Anna K. COO Reminder set for after her board meeting

Around 2h15 a day, back

Before · around 2h45 a day on LinkedIn After · around 30 minutes

The time figure is what Swimlane users report; it depends on how much of your day LinkedIn takes today.

Two minutes to connect LinkedIn. 7 days to decide.

7 days free · Cancel anytime

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In their words

The people who stopped losing threads

Founders, consultants and sales teams who moved their LinkedIn conversations into Swimlane.

“A real game changer for social selling: we know exactly where to focus our energy — and when. For booking meetings, it changed everything.”

Hugo Bentz CEO · La Chapelle

“Swimlane saved me two hours a day on LinkedIn, and helped me generate three times more opportunities just by reactivating former clients.”

Julie Baconnier COO · Bacoffice

“The first LinkedIn tool I actually trust to help my clients sell without sounding salesy. It creates genuine connections.”

Laura Slendzak Brand Content & Social Media

“It finally let me structure my lead nurturing on LinkedIn without having to follow up in a pushy way.”

Dorothée Raffray CEO · Unleash Marketing

“It is a mini CRM built right into LinkedIn. Perfect for warming up prospect lists and staying in touch with your network.”

Alexandre Thauron Consultant · Digital Marketing

“We tripled our campaign reply rate just by spending ten minutes a day warming up our prospects.”

Iker Morales Growth · Outboundary

“Essential for a modern prospecting approach — more conversational than sequential. The right tool to warm up leads and start authentic conversations.”