Written, not configured
A paragraph in plain language: who you help, with what problem, at what size of company. No scoring matrix, no weighted rules to maintain.
ICP scoring
Know who fits your offer, and why
Write one paragraph about your ideal customer. Every contact lands on a fit level from very low to excellent — and your home screen opens on the ones worth a message.
- 1 Describe your ideal customer in a paragraph — no scoring grid to maintain
- 2 Five fit levels, from very low to excellent — a word, never a score
- 3 Good fits who went quiet, listed on your home screen
How the fit is judged
A level, not a score
Contacts land in five fit levels, from very low to excellent: a word you can act on, where a number out of 100 would ask to be interpreted.
One definition per campaign
Selling two things to two markets? Each campaign audience carries its own ideal customer and is scored separately against it.
On your home screen, not in a report
The dashboard opens on the people who fit well and have gone quiet — the shortlist you would otherwise build by hand every Monday.
Keep reading
Articles on this topic
Strategy 7 min read
How to prioritize LinkedIn prospects by ICP fit, not a points score
Points-based lead scores reward whoever clicks. Rank LinkedIn prospects by who they are: a written ideal customer, five fit levels and a daily shortlist.
Automation 4 min read
Flow #3: a fast lane for your best-fit contacts
Not every contact deserves the same cadence. This flow gives contacts rated a high or excellent ICP match a shorter, more personal path to a first reply.
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How to warm up cold LinkedIn prospects before your first message
Warm up cold prospects on LinkedIn with a few visible touches before you write, and decide who deserves the effort by ICP fit instead of by gut feeling.
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