Reply intent detection

Know what a reply means before you open it

Seven intents and three signals, read from the whole conversation rather than the last line. Your inbox gets a page per reading, and a sequence can branch on one.

1 Seven intents, one of which leads: interested, asking about the offer, later, a referral, networking, pitching you back, not interested.
2 Three signals that ride alongside any of them: wants a meeting, wants a document, raises an objection.
3 One page per reading in your inbox, a filter on each, and a campaign condition that routes on the one you name.

Why it reads replies the way it does

Two questions, not one

"No thanks to the call, send me a deck instead" is not a refusal. Asking for a document, proposing a meeting and objecting are not alternatives to being interested, so they are read separately — the intent says where the person stands, the signals say what they want next.

The whole conversation, not the last message

"Sounds good, send details" followed by "Thanks!" is an interested prospect, not a closed door. The reading weighs everything they have written, leaning on the recent — a closing pleasantry cannot erase what came before it.

A referral is its own reading

Being pointed at the right colleague is the most actionable reply in social selling, and most tools file it as "not interested". It has its own intent here, and its own page in your inbox.

Read once, used everywhere

One reading per conversation feeds the contact record, the inbox filters and the campaign branch. Classified separately at each of those, the same thread could get three different verdicts.

Smart

The seven intents

A reply nothing matches leaves the contact blank rather than guessing: a polite "thanks, have a good day" is not a refusal, and marking it as one would stop a sequence that should keep going.

Interested

Says yes, or as good as. The reply you want at the top of the pile.
Asking about the offer

Working out whether it fits — pricing, scope, "does this work for a team of three?". Also the one still making up their mind.
Later

Open, but not now. Comes back on its own rather than sitting in your head.
A referral

Points you at someone else. In social selling, the most actionable reply there is.
Networking

Warm but non-committal: thanks you for connecting, compliments your work. Courtesy, not buying intent.
Pitching you back

Answers your offer by selling you theirs.
Not interested

A no. An explicit opt-out pins it, and no sequence touches them again.

And the three signals

Wants a meeting

Proposes a call, asks for your calendar, names a slot.
Wants a document

Asks for a deck, a case study, a price list — often while turning the call down.
Raises an objection

"We already use something else." Worth an answer, not a closed door.